Frost Arena Fallacies

*I’ll keep this short because it’s Finals Week and this is a terrible time for me to be addressing this in a ungraded blog post but I feel this is worth the time.

I’ve made my point pretty clear over the past few days about how I feel regarding the SDSU athletic department’s decision to move student seating for basketball games at Frost Arena from the sidelines to both ends. If you want a refresher, check out my Twitter page.

You won't see SDSU's student section like this anymore.

I’ll start right there. I don’t think that it’s a very good idea to split what has become one of the best student sections in the Summit League. Two smaller groups located on each end will not be as impactful as the one solid contingent that occupied the sideline in prior seasons. I point to one of the most anticipated Summit League regular season games the SDSU men’s team has ever played earlier this season when the Jackrabbits hosted Oral Roberts. The students were on their game for this one, with the venom clearly directed at the conference leading Golden Eagles. Mind you, not a nearby rival but a team that has asserted themselves as a pesky foe in the conference because of ability, not proximity.

The students relentlessly badgered coach Scott Sutton and did the same with the players, most notably Dominque Morrison when he fouled out with four minutes or so left in the game. He marched over to the sideline, raising the collar of his T-shirt to his chin and let out a breath of frustration combined with exhaustion. The students were going after him for his signature hair and, more importantly, the fact that he was a good player.

Student sections are strong because they are cohesive and can work together. The best or most creative cheers don’t come from the cheerleaders. With the two end setup, SDSU’s student section will be anything but cohesive.

As for the money side of it, I get that season-ticket holders are the guaranteed money in sports. You have to have them and SDSU, coming off a run to the NCAA Tournament, has an absolutely golden opportunity to capitalize on that by selling more season tickets. On a personal front, SDSU could create some demand for tickets, which wouldn’t be that bad of a thing. I realize that an upgrade in reserved seating is needed because there are some real duds for seats in the arena, especially in the reserved corner sections. That said, you jeopardize your rapport with students by moving them.

According to a report from the Board of Regents, 19 percent ($2.3m of $11.9m) of SDSU’s athletic budget in Fiscal Year 2011 came from the General Activity Fund, which is driven by student fees. In FY 2010, student fees made up 21 percent ($2.4m of $11.3m) of the schools athletic income. For this semester, the GAF fee per credit was $24.95. Multiply that by 15 for the average student load per term. It’s important to note that the fee also funds the Students’ Association budget, helps fund the Wellness Center, etc. The fee will likely go up $1 in either 2012-13 or 2013-14 to help pay for The Union expansion and the current proposal to add the addition onto the Wellness Center would include a $4 increase in student fees. As you can see, this is adding up. (For reference, USD’s activity fee is $36 a credit hour.)

Of course, not every student goes to games. Some will never watch Nate Wolters dribble a basketball or watch Kelli Fiegen put down a kill or Austin Sumner throw a touchdown pass. (But that issue is a different subject.)

It is student dollars, which they have no control over because it’s not optional and the fees are something that have been around forever. However, on the reports for FY10 and FY11, only “General Funds” bring in more money to the department coffers. Not gate receipts or guaranteed money or donations. Then, the student money that accounts for roughly 20 percent of the overall budget looms large.

Back to the actual seating choice, the argument that seats on the end are just as good as the seats on the side of the court is absolute baloney. Look at the seating chart map for any professional, semi-professional or college basketball team that has seating on all four sides of the court. None of those parties charge the same rate for seats at midcourt in the 10th row as they do for seats behind the basket in the 10th row. Why? Because those seats are not the same. It’s the same reason why a seat on the 50-yard line is more expensive than a seat in the endzone at a football game.

Because of the way that Frost Arena is setup, it really is like real estate: All about the location. The student section was prime real estate to be bought out by season-ticket holders.

And is this about the money? Of course it is. This is college sports. Yes, blaming the money is the easy answer but it’s easy because it’s true. If money didn’t matter, nobody gets moved, everyone remains happy and I’m not writing this post. We know why I am.

If the athletic department values season tickets and donations, they should try looking at it like this: Students, at the beginning of each semester make donations — some knowingly and most unknowingly — to tennis and golf and soccer and equestrian. They make donations to swimming and diving and cross country and to softball. Students also donate to football and basketball and they are consistent in their donations from year-to-year.

I hope that the athletic department doesn’t take student money for granted because students are more than just a card swipe at the gate.

I also want to make clear that the Students' Association missed on this one. They had a clear chance to stand up for student seating and instead they nodded their heads and went along with this. Not exactly what you have in mind when you vote for your leaders. They probably wouldn't have been able to stop the change but at least put up a fight.

I’m not sure why I’m getting worked up about this. First, the decision has been made and with the end of semester here, there is not going to be student opposition. The seats will be done for volleyball season. I still stand by my original plan: If you’re going to move the students, move them to one end. That would keep them together as a unit, not split the group up and the group still can look imposing.

I’ve never watched a basketball game from the stands because I’ve always watched from press row. Sitting there, I would think to myself that students have pretty good seats too, all things considered.

I can’t say that anymore.


*This did not end up being a short post.